Lay Theme vs. Framer, Squarespace,
Webflow and Wix

Lay Theme is not a subscription.
You buy the theme once and run it on your own WordPress website.

5-Year Total

Webhosting: Netcup at €2.26/month — one of the few webhosts without hidden price increases after the first year.

Pay once instead of every month

The Lay Theme license is a one-time purchase. After that, you only keep paying for your own webhosting. Framer, Squarespace, Webflow and Wix require recurring plans to keep a published website online. Over several years, this can make Lay Theme much cheaper.

Independent for more than 10 years.

Lay Theme is made by one dude in his living room.
No investors. No shareholders. Just an independent tool made by someone who genuinely cares about it.

Armin Unruh in his living room
It's me!

Lay Theme

Lay Theme is a visual WordPress website builder made for designers and creative portfolios. It runs on your own webhosting, so you keep control of the WordPress installation, files, content and code.

Framer

Framer combines visual design, publishing and hosting in one service. It can be a good fit when you want an integrated hosted workflow and prefer paying for a recurring plan instead of managing WordPress and separate webhosting.

Squarespace

Squarespace is an all-in-one hosted website builder with templates, hosting and support included in a recurring plan. It can be a good fit when convenience and a guided template workflow matter more than control of the underlying installation.

Webflow

Webflow offers a detailed visual development environment and a hosted CMS. It can be a good fit for complex visual systems when you want its integrated platform and are comfortable with its recurring site plans.

Wix

Wix combines templates, visual editing, hosting and an app marketplace. It can be a good fit when you want many services in one hosted platform and do not need to manage a separate WordPress installation.

When Lay Theme is a good fit

Choose Lay Theme when you want to create a highly individual portfolio, prefer a one-time theme license, want to choose your own webhost and want the flexibility of WordPress. The Gridder handles the normal layout work, while optional AI Mode can add custom elements based on your own Figma designs.

When a hosted builder may fit better

A hosted builder may be more convenient when you want hosting, account management and the editor in one service and do not want to maintain a WordPress website yourself.

Plans and features of all platforms can change. Check the current offer from each provider before deciding.

Why Lay Theme? View Lay Theme Licenses