Why Lay Theme?
Lay Theme is a WordPress website builder
made for designers and creatives.
Start anywhere. Make it your own.
You can start with one of our Blueprints or build from scratch. Lay Theme is really about flexibility. Use the Gridder to place text, images, videos and project thumbnails exactly where they should be.
Made for more than portfolios
Lay Theme was created for designers and creatives, but it can be used for all kinds of websites. The Showcase includes websites for products, events, therapists, architects, design studios, artists and photographers.
One-time theme license
Lay Theme is a one-time purchase. You install it on your own WordPress website and pay for your own webhosting separately. Your website stays on your server and you are free to move it to another host.
Use AI when it helps
AI Mode is optional. You can build a complete website with the Gridder, or use AI Mode for the parts that need something more tailored. Claude or Codex can turn a Figma Dev Mode design into an editable Custom Element for Lay Theme.
Keep control of the result
Lay Theme runs on WordPress. You can install WordPress plugins, add your own CSS and JavaScript, edit the code and manage the content yourself. The finished website belongs to you.